ALL ACCESS: Branding a professional track and field sprinter. (WIP)
![Post Image](https://5or6.co.uk/wp-content/uploads/2019/11/ProcessFeedback.png)
A BTS look at our work with US Athlete Cravon Gillespie.
All-American for the Oregon Ducks, 2019 World Athletics Championships Gold Medalist and 2019 Pan American Games Bronze Medalist; Cravon Gillespie’s list of accolades continues to grow.
We’ve worked with Cravon over the last few months developing his personal brand. The brand features a CG monogram with a lightening icon giving reference to his nickname, ‘Flashcray’ alongside a complete brand guide.
After an initial launch on digital platforms, the CG brand will serve Cravon across all commercial avenues.
![](https://new.5or6.co.uk/wp-content/uploads/2019/11/LogoDev-1024x576.png)
![](https://new.5or6.co.uk/wp-content/uploads/2019/11/LogoPaths-1024x576.png)
Several designs were presented to Cravon to determine the Art Direction. The final CG monogram was then refined.
![](https://new.5or6.co.uk/wp-content/uploads/2019/11/SidebySide-1024x576.png)
![](https://new.5or6.co.uk/wp-content/uploads/2019/11/CG_Logos-1024x576.gif)
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