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Jay Couisnard

Pro athlete Jay Couisnard reflects on working with 5or6

Professional basketball player Jay Couisnard arrived in England after averaging 17.7 pts at UMKC. In his debut season with the Leicester Riders he won three major trophies: the BBL Cup; League & Championship; named MVP in the cup final as well as runner-up in the league's MVP. "I was playing at a very high level…

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Leicester Riders

Brand up for the Champions!

Over the past few months we have been working closely with Leicester Riders Basketball Club to develop a new brand for the BBL Playoff, Championship and Cup winners. Today the club launched their brand new logo that represents the Riders History, the fans, the game, the community and the future. 'Following our most successful season…

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5or6 Leicester Riders

Riders complete outstanding treble

It was announced back in January that 5or6 would be working alongside Leicester Riders Basketball Club, looking at their branding, design work and identity. Since then Leicester side have gone on to win 3 BBL major trophies and had its most successful year! 'We are really excited about the future for Riders and the brand…

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Jamell Anderson BBL League Trophy

Riding to glory

Leicester Riders were crowned British Basketball League Champions on Saturday night in spectacular fashion as they overcame Durham Wildcats in front of a full-house at the John Sandford Centre 93-70. All the signs have been there this season that Riders would clinch their first title in its 46th year history. Rob Paternostro's team have undoubted…

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Riders on the brink

Riders on the brink

If Leicester Riders win on Saturday night at home to Durham they will be crowned as British Basketball League Champions for the first time in their history. 'Since our involvement with Britain's premiere basketball club there has been a real buzz about the place. We are working with the club to make sure their brand…

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