Creating a cohesive image for multiple divisions.

Let Me Play are focussed on education and social impact. The various divisions of Let Me Play serve Schools, Businesses and individuals across the UK through Wraparound Care, Apprenticeships and Sports Camps.

LMP required a unifying brand image that can be applicable to the various divisions while projecting a cohesive set of goals and core values to a diverse audience. The LMP Star conveys a universal sense of achievement and aspiration. Each component of the star represents the L, M and P.