LEICESTER RIDERS
Branding, Photography & Video Production
2020

Design & launch of the Leicester Riders 2020/21 kit.

A new season requires a fresh approach. Alongside our continued media work with the Leicester Riders, we also design and implement the new kit for the upcoming season.

The 2020/21 kit features subtle pinstripes and a new rounded typeface for player names and numbers whilst the Riders logo stands bold and proud on the chest. Each year the kit has to inspire fans and players with a fresh approach whist remaining instantly recognisable.

Following an iterative design process involving members of the Riders club, the new kit had to be teased and launched ahead of the official presale. Featuring two returning fan favourite players, we shot and produced the kit launch video, product photos and social media pre-sale imagery.

Players are emblazoned in Riders Red whilst playing in front of the home crowds. On away trips, players will sport cool white with steel grey trim.
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