Design & launch of the Leicester Riders 2020/21 kit.
A new season requires a fresh approach. Alongside our continued media work with the Leicester Riders, we also design and implement the new kits for the upcoming season.
Following an iterative design process involving members of the Riders club, the new kit had to be teased and launched ahead of the official presale. Featuring two returning fan favourite players, we shot and produced the kit launch video, product photos and social media pre-sale imagery.