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Branding & event space design for the Hoopsfix All Star Classic.
The Hoopsfix All-Star Classic is the ultimate showcase of British basketball talent and culture. The annual event hosts the best young talent from across the UK in a series of competitions and games. In partnership with headline sponsor Jordan, we were tasked with the event branding and court design.
![](https://5or6.co.uk/wp-content/uploads/2023/06/CourtClear-1024x576.png)
The 9th Hoopsfix All-Star Classic was used as a promotional launch event for the Jordan Tatum 1, Jayson Tatum’s signature shoe series. The event branding was inspired by the four signature shoe designs; ‘Zoo’, ‘Barbershop’, ‘Pink Lemonade’, and ‘St.Louis’.
![](https://5or6.co.uk/wp-content/uploads/2023/06/Grid3-819x1024.png)
![](https://5or6.co.uk/wp-content/uploads/2023/06/Grid2-819x1024.png)
![](https://5or6.co.uk/wp-content/uploads/2023/06/Grid1-819x1024.png)
![](https://5or6.co.uk/wp-content/uploads/2023/06/Grid6-819x1024.png)
![](https://5or6.co.uk/wp-content/uploads/2023/06/Grid5-819x1024.png)
![](https://5or6.co.uk/wp-content/uploads/2023/06/Grid7-819x1024.png)
The branding outputs included a full branding package, court design, digital artwork and templates, kit design, signage design, VIP room layout and design, window artwork, wristband design, lanyard design and exhibition area design.
![](https://5or6.co.uk/wp-content/uploads/2023/06/FlashSheet1-1024x653.png)
![](https://5or6.co.uk/wp-content/uploads/2023/06/Cover2-1-1024x576.png)
![](https://5or6.co.uk/wp-content/uploads/2023/06/Assets1-1024x576.png)
![](https://5or6.co.uk/wp-content/uploads/2023/06/Entrance-1024x576.png)