Branding & event space design for the Hoopsfix All Star Classic.

The Hoopsfix All-Star Classic is the ultimate showcase of British basketball talent and culture. The annual event hosts the best young talent from across the UK in a series of competitions and games. In partnership with headline sponsor Jordan, we were tasked with the event branding and court design.

The 9th Hoopsfix All-Star Classic was used as a promotional launch event for the Jordan Tatum 1, Jayson Tatum’s signature shoe series. The event branding was inspired by the four signature shoe designs; ‘Zoo’, ‘Barbershop’, ‘Pink Lemonade’, and ‘St.Louis’.

The branding outputs included a full branding package, court design, digital artwork and templates, kit design, signage design, VIP room layout and design, window artwork, wristband design, lanyard design and exhibition area design.