INTELLIGENT TRIATHLON TRAINING
Branding & Website Design
2019

Creating a Brand and Website for Intelligent Triathlon Training.

Intelligent Triathlon Training (ITT) are Triathlon coaching specialists who offer holistic, bespoke coaching using an application of both science and common sense.

ITT offer individualised and group coaching to all athletes, ranging from those who simply want to be fit and enjoy a training programme to competitive athletes performing on a global premier level. ITT required an ‘intelligent’ cohesive brand image that would connect to their broad audience and portray their emphasis on science and analysis.

The final brand featured a freehand stylised ‘atom’ referencing ITT’s science-based approach and the tendency to draw and illustrate coaching concepts, observed in project meetings.
A responsive Website was designed and developed to streamline ITT’s services and ECommerce abilities whilst serving as a platform to promote the new brand.

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