Project Case Study

Bolton Wanderers

Photography and video production for Bolton Wanderers football club.

2022

Bolton

All-access documentary: Born to be a Wanderer.

In a season with no fans in the Stadium due to the COVID-19 pandemic, a new owner, new manager and 11 players making their league debut on the first game of the season, the club wanted to reach its supporters by bringing them access like they’ve never had it before. We were given open-door access to the historic club to tell the story of their 2020/21 season through a two part docuseries.

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head of the 2022/23 season we worked on the official kit launch for both home & away strips. We were tasked with shooting photo and video content for the official kit launch alongside the club shop photos. Alongside this we were also involved in campaign creation for In 2022 Bolton Wanderers a special limited-edition centenary shirt celebrating the 100th anniversary of Wanderers’ first FA Cup triumph.

With their iconic stadium as the setting, we shot new BWFC manager Ian Evatt ahead of the official release to the media. The images were used for the club’s social channels, website and press output. We also worked with the club to launch their season ticket campaign featuring a broad spectrum of people – including club legend John McGinlay, TikTok star Jacob Pasquill and professional player Adam Senior. It reflects on the glory years and nods to the next generation and the bright future that all at the club are working towards together.