Branding a high net worth Mortgage Brokerage based in Mayfair, London.
Boden Samuel is a specialist Mortgage Broker with their first branch due to open in Mayfair, London.
The project began with naming the new venture. The choice to name the brokerage after a person came after research into luxury fashion and lifestyle brands.
Alongside the primary and secondary logos, patterns were developed to enrich the depth of the brand. These were used across stationery and other business assets.