A BTS look at our work with US Athlete Cravon Gillespie.

All-American for the Oregon Ducks, 2019 World Athletics Championships Gold Medalist and 2019 Pan American Games Bronze Medalist; Cravon Gillespie’s list of accolades continues to grow.

We’ve worked with Cravon over the last few months developing his personal brand. The brand features a CG monogram with a lightening icon giving reference to his nickname, ‘Flashcray’ alongside a complete brand guide.

After an initial launch on digital platforms, the CG brand will serve Cravon across all commercial avenues.

Several designs were presented to Cravon to determine the Art Direction. The final CG monogram was then refined.