It was announced back in January that 5or6 would be working alongside Leicester Riders Basketball Club, looking at their branding, design work and identity. Since then Leicester side have gone on to win 3 BBL major trophies and had its most successful year!
‘We are really excited about the future for Riders and the brand as it develops.’
On Sunday, the side completed a unique treble, with a victory over long-term rivals Newcastle Eagles in the BBL Playoff Final at a packed Wembley Arena. Eagles themselves had dominated the sport for so long but a BBL Cup win in January, followed by a runners-up medal in the trophy and a BBL Championship has put Leicester Riders at the top of basketball in this country.
‘It is great to be involved in. We currently work with Jamell (Anderson) and Jay (Couisnard) who have both been incredible this season. We’d like to congratulate those guys and the whole Leicester team on an outstanding treble.’ Said Managing Director Peter Simmons.
‘We are really excited about the future for Riders and the brand as it develops. We will be launching a brand new website this summer and also a whole new programme concept. So watch this space!’
Pictured: Jay Couisnard with GB Hockey star Harry Martin and 5or6 MD’s Ryan McNamara and Peter Simmons.