• World Athletics Center
  • WAC Website
  • World Athletics Center

The World Athletics Center is an elite training environment for elite athletes and coaches based in Phoenix, Arizona.

We are working with the Center, led by 4-time Shot Put World Champion John Godina, to develop a brand to help establish WAC as the premiere track and field facility globally.

Our experience in the sports industry enabled us to have a unique understanding of both the sport and design worlds. The project is a whole branding project from logo design and athlete photography to website and social-media strategy.

Interview with World Record Holder and Olympic Gold Medalist Aries Merritt on his move to the World Athletics Center.

Coaches currently at the Center with John Godina include Dan Pfaff, Stuart McMillan and Andreas Behm. With athletes based there including Aries Merritt, Jeshua Anderson, Vikas Gowda and Steve Lewis.

Olympic Gold Medalist Aries Merritt with Managing Director Peter Simmons in Monaco

Olympic Gold Medalist Aries Merritt with Managing Director Peter Simmons in Monaco

The new website and other core brand elements were launched in January 2014, whilst we are currently working with the Center on seasonal campaign design work.

What they said about us

“The World Athletics Center has chosen to grow its international brand with the assistance of 5or6 Design/Marketing.”

“5or6 provides a complete brand development platform that while robust in its breadth is even more impressive in its responsiveness. Rapid adaptations and content development by 5or6 have kept The World Athletics Center in an advantageous market position.”

John Godina - CEO of the World Athletics Center

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