The World Athletics Center is an elite training environment for elite athletes and coaches based in Phoenix, Arizona.
We are working with the Center, led by 4-time Shot Put World Champion John Godina, to develop a brand to help establish WAC as the premiere track and field facility globally.
Our experience in the sports industry enabled us to have a unique understanding of both the sport and design worlds. The project is a whole branding project from logo design and athlete photography to website and social-media strategy.
Coaches currently at the Center with John Godina include Dan Pfaff, Stuart McMillan and Andreas Behm. With athletes based there including Aries Merritt, Jeshua Anderson, Vikas Gowda and Steve Lewis.
The new website and other core brand elements were launched in January 2014, whilst we are currently working with the Center on seasonal campaign design work.