We spent six months working with the University of Warwick in their sports department to help them develop their branding.
Firstly we were tasked with undertaking a comprehensive brand review which included both quantitative and qualitative research techniques. We carried out semi-structured interviews and focus groups with their target audiences. The outputs included an interim report, final report, presentation and review on good practice from Universities around the globe.
Whilst working with the University we designed the artwork for their murals to don the walls in their sports facilities, we also produced the directional signage artwork for around these facilities and video showcasing the range of sport on offer at Warwick.
Read more about the project announcement.