Quality Life UK (QLUK) are a leading provider of home care services nationwide, providing live-in, night, respite and rehabilitation care for individuals who wish to be cared for in their own home rather than move into a care home.
We worked with QLUK Director’s Anthony and Amelia Benskin on their new brand and website to create something that stood out from the crowd, reflected their values and met their business objectives.
The new brand has a clean pastel based colour scheme, flexible logo mark and clean font families which work together to provide a cohesive brand experience. The website builds upon the brand elements and brings them together in a simple, easy to navigate experience, focusing on QLUK’s services and contact details.
The QLUK heart logo mark was created to represent the coming together of two families, QLUK and their clients. QLUK have a clear family ethos running throughout their business and the new logo was build to represent this with the strap line ‘A family to support your family’ present to reinforce this element.
At the beginning of the web process it was clear that the demographic using the site would be older, so the clear layout, text and navigation is their to aid users through the website, with the contact details not even a click away and clearly displayed on every page.