Mo Farah CBE is arguably the best British long distance runner of all time, and one of the British teams great Gold medal hopes for 2012 Olympic Games in London.
He currently holds British track records for the 5000m and the 10000m, the latter also being the European record. He also holds a number of British indoor and road records.
The Mo Farah Foundation’s aim is to raise awareness about the terrible famine in Africa and to raise money for the relief effort over there.
When Mo decided to set up the ‘Mo Farah Foundation’ he asked us to lead the projects branding, with the aim of the website to lay down the Foundations underlying principals and beliefs, whilst showcasing the efforts being undertaken in Africa.