• Leicester Riders logo
  • Levi Noel
  • Rebound Magazine

We launched a complete new brand for the Leicester Riders Basketball Club for the start of the 2013/14 season.

Leicester Riders are the oldest professional club in Britain and saw there most successful season in 2013, winning the league, cup and playoffs.

Leicester Riders

Hosted the Riders Media day including a photo shoot with the team

We immersed ourselves in the club for three months to gain a greater understanding of the club’s structure, ethos and target audience before developing a new brand.

We worked on all aspects of the club to launch a brand new club crest, walkout video, branding guidelines, kit and merchandise design, match-day magazine, website design and social-media overhaul.

Leicester Riders 2013/14 season Walk Out video.

What they said about us

“The passion for the work they do is incredible! They have really helped us move the Leicester Riders brand forward, helping us to continue to grow & develop.”

Russell Levenston - Leicester Riders Managing Director

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