Over the last 4 years we have worked with Hillmoren to reposition and develop their brand, create 2 customer focused websites and to lead the narrative on a host of online videos, and we have had loads of fun with them along the way.
The long & short of it is that Hillmoren buy and sell new and quality preowned luxury cars, and they are rather good at it.
Based just outside of Leicester in Markfield the have built up a very strong reputation around the Midlands for offering fair prices for high quality luxury cars.
We worked with the team at Hillmoren on customer research, brand placement and content delivery before we set to work on a new logo, website and stationary, making sure we had the foundations to the brand correct before we set about putting flesh on the bones of it.
The new logo was created to be a modern, bold interpretation of a numberplate, with a new crisp custom typeface to link the brand to the product. Working in tandem with the new ‘Numberplate’ logo is the secondary ‘H’ logo and new company tagline ‘Hello. Luxury.’. Both were created to be used to represent the company in different situations and scenarios online, in print and at the show room.
The new responsive website was built using a customised WordPress CMS, and designed and structured to allow the companies personality to be shown off.
Selling cars isn’t easy, so we tried to make the ‘Car’ page as simple to navigate as possible with everything on display until the user chooses to split the search up how they choose, by Make, Body Type or Fuel Type.