One size doesn’t fit all – Planning a website

When I built my first website just over eight or so years ago, I was building and creating something for myself. It was pretty simple, built in tables with styles applied directly to the table.

A few years down the road, a couple million lines of code later and a fair number of websites under our belt and a few things have changed in our process.

Let’s talk

We will always take the time to ask questions and get to know our clients as best we can. This allows us to get to the core of the issue, every design is bespoke to our clients. This is why we will always start a project with a blank sheet, discussing expectations on both sides and making sure we are both singing from the same hymn sheet.

Getting everything out in the open at the start is the only way everyone involved will be comfortable moving forward. Asking questions that make you think differently about your brand is part of what we do. And honest answers help the project move forward, even if it is in a different direction.

Goal setting workshops

Our goal setting workshops are imperative to our process. We use these sessions to define objectives and map out strategies because we believe goal setting is key.

Defining strategy through co-creation.

Defining strategy through co-creation.

By defining the websites vision we can relate everything back to it. Page layouts will be clearer, the site structure will be far easier to define and content can be aim accordingly because we know what we are focusing on.

There will be a lot of sketching, jumping out of chairs and excited discussions, as we focus on outcomes and high priority elements, leaving the minor details for another day.

Stakeholder interviews

Interviews eh? Yep, but not the intimidating kind. We aren’t here to grill you on anything, just talk, listen and learn.

Understanding your primary and secondary audiences, and who we are creating for is essential. This might mean discussions with CEO’s or Phil the 30 year old hospitality manager who uses your product regularly. Interviews will help us understanding the current state of play. A CEO’s version of events maybe far removed from the customers experience, using qualitative research methods allows us to paint the overall picture.

Let’s get on the same page

Everything we talk about in our initial meetings and stakeholder interviews will be written down or transcribed from audio files. We want everyone to be on the same page and have access to all the information to make sure we are working together.

Something that might seem a small issue when talking it over might actually be a recurring theme that nobody picks up on until its down on paper. We like to uncover the real issues during this process, that can be addressed in the final design outcomes.

Design collaboration

Designing for us is a collaboration, we will involve you at key moments and we will work together to solve any issues that arise. You know your business and customer base best, so why should you want to sit back and let us call all the shots? By working together we will get to the solution quicker, cheaper and with smiles on our faces.

We will ask you for feedback on wireframes, mockups and prototypes, and will expect honest answers that relate to the websites vision.

β€œIs this content inline with the websites goals?” Yes? No? Let us know and relate your answers (good or bad) back to the websites vision. If we aren’t all aiming for the same goal, we are never going to create something that works best for you.

We firmly believe that combining our knowledge is the only way we will make a great end product. We aren’t here to tell you everything you have done before is a waste of time, or to try and bamboozle you with design jargon. We are here to work with you to create a great website.

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